We created a mobile app using iBeacon and Geofencing technologies. Bringing innovation with a new kind of game using contextual environment. 7 beacons placed outdoor & indoor were used with specific settings and data. The more the guests moved, the more they became “We Are Social”!

BEALDER tags include a Bluetooth Low Energy chip which sends signals based on Apple’s profile. The tag can have a range of two years with only a small battery of the size of a coin.

All the technology is delicately placed in a plastic box with a quick fastening system.

Once the tags are installed in your space, they transmit bluetooth signals. They can communicate with smartphones that are nearby (up to 20m). Our solution work with iOS 7 (iBeacon ) and Android.

The more the guests moved, the more they became “We Are Social”!

With iBeacon, we can detect and interact with a customer who enters and moves in a given location. We have create an ingenious gamification in a physical space of 250m3. 7 beacons placed outdoor & indoor were used with specific settings and data.

Process :

A. Geofencing was used to unlock the app at a distance of less than 300m from the venue.

B. As they arrived to the party, guests were greated by the app and found out about the rules.

C. For each new beacon detection, guests got to discover a new We Are Social story.

  

D. The more guests were moving around, the more they won badges! A special badge was even created to get people moving on the terrace. All unlocked badges and anecdotes had the possibility to be tweeted using the #WeAre4 hashtag, in order to increase virality.                 

 

Credit : We Are Social & Bealder

There was a real challenge between guests. iBeacon offers huge possibilities and this is just one example among many others. A Bealder project, in partnership with We Are Social France.

Contact us to have fun :

Name

Email

Topic

Message